Spotify

Ever since the pandemic began, people started to launch their own podcasts, however, there’s this particular streaming platform that Gen Zs, who start podcasts, effectively utilise, and this is Spotify. I can name friends who are part of generation Z and have their own Spotify podcasts! Each of their episodes is a huge success as a lot of people their age are willing to listen than watch television or Netflix. It seems like podcasts are now the modern radio! Going back to Spotify, it is an application that is downloaded on every single phone that Gen Zs own (yes, that’s an exaggeration)! It’s a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. If we were to make use of Spotify in starting a podcast, not only will it be exposed nationwide, it would be promoted internationally!

As I have mentioned the fact that most of those included in Gen Z use Spotify to listen to songs and podcasts, it would be a wise decision for us to utilize this streaming platform since our target audience is generation Z itself. Besides, this platform is a hundred per cent accessible as all you have to do is download it on your gadgets or just search spotify.com on your computer browser, and listen to podcasts online! Additionally, you can listen to them offline once you availed of a Spotify premium account which I got for only 90 pesos a year! Once you’ve downloaded podcast episodes, there would be no limit for you to listen to them wherever your feet take you.

Originally, Spotify was not the first company to act upon the rise of the popularity of podcasts in the market as they have been running on iTunes since 2005 and have been around since 2000. However, in October 2018, Spotify opened podcasting for all their users and by the end of the year, podcast listening grew on Spotify by 175%. The best part of this streaming platform is, with over 300 million listeners around the world, Spotify is a great place to promote your podcast. Spotify links are highly accessible on social media, hence, you can simply share the link to your podcast and share it via your social media accounts! Furthermore, Spotify allows you to create playlists! A tip suggested by a professional podcaster is, “Create and share playlists with your podcast episodes in them.” In that way, if ever anyone clicks on your playlist, not only would they enjoy the song you’ve inserted, they’d discover your podcast as well! That’s a promotion right there! With this type of promotion, one would build their followers and sooner or later, the whole world would hear the podcaster’s voice. That’s how big-time Spotify is.

Spotify has always been a platform to spread awareness amongst youth. Hundreds of podcasts created that address controversial issues, life challenges, and daily reminders of grace. Spotify podcasts discuss a variety of things, and what podcasters talk about not only serves as a pastime, but moreover, they serve as lessons, realisations, experiences, and a great story to tell. Thereafter, once claimed your podcast on Spotify, you can keep track of the demographic stats too! That might come in handy for things like sponsorship. You can also look at episode stats to see completion and listener drop-off rates, which can give you a useful sample in identifying segments of your show that hold attention, as well as the bits that have your listener reaching for the skip forwards button.

Millions of people are listening to podcasts on Spotify right now. In our conducted survey, all of our respondents answered “yes” to the questions “Do you believe that gender inequality is an important issue that we, as a community, must address?” and “Do you believe that gender inequality in generation Z is existent?”. The respondents have cited a lot of examples and experiences they have personally encountered in the said survey as well! With Spotify, we’d like to speak for you, empathize and share insights through being podcasters. As it is one of the biggest podcast platforms, we would finally be heard, and our concerns would not be put on hold. We believe that Spotify contains the power to do so.

With that, we would like to promote great Spotify Podcasts that raise awareness and serves as a safe place for their listeners, make sure to give them a listen !